The Real Estate Branding Playbook

The Branding Playbook™

Master authentic brand storytelling with hero mapping, brand core definition & strategic positioning. Transform from invisible agent to magnetic brand that attracts ideal clients through proven frameworks & worksheets.

Get Your Playbook

Course curriculum

1. Welcome to The Branding Playbook™
1. You do!
2. Discovering Your Brand DNA
3. Reflecting on What Makes You the Brand
1. Your Story
2. Who is the Hero?
3. Who is the Star of the Show?
1. Challenges and Strategy
2. Build Your Brand Core: The Non-Negotiable Foundation
1. The Importance of Being Data-Driven
2. Rethink Your Metrics: Define What Matters
3. Define What Metrics Actually Matter to You
1. The New Rules of Branding
2. Your Face. Your Advantage.
3. Stepping Into the Spotlight: Becoming the Face of Your Brand
1. Client Success Stories
2. Discover the Story Behind Your Brand
3. Uncover Your Brand Story
1. Key Takeaways from Branding
2. Simplify to Amplify
3. Find Your One Thing: A Simplicity Strategy Challenge
1. Marketing Trends
2. Your Live Strategy Starter Plan
1. Staying Ahead with Insights
2. Build Your Stay-Ahead Strategy
3. Stay-Ahead Strategy Planner
1. Overcoming Obstacles
2. Define Your Path Forward
1. The Work Begins Now
2. Your Brand in One Bold Sentence
3. You Finished the Playbook. Now Lead With It.

About this course

Free
31 lessons
0.5 hours of video content

Broker's Playbook Academy

The Branding Playbook™

Course curriculum

Welcome to The Branding Playbook™

What Makes a GREAT Brand?

Perfect Your Storytelling

What is Your Brand?

Is Data Good... or Bad?

Go Modern?

Could this be YOU?

One HUGE Takeaway?

Trends for You to Consider

Insights from an Expert

Feeling Stuck...?

Closing The Branding Playbook™

About this course